Friday, September 17, 2010

Inspirational: Painting with Light from an iPad

Dentsu London, a creative communications agency has crossed new media with old media and created something new. First the start by creating 3D animations, converting them into a virtual CAT scan view and then playing them on an iPad. Next they have a person move the iPad playing the animation (which looks just like a series of squares) through physical space in front of a camera which is set to a long exposure. They repeat this process many times to create a stop-frame animation that extrudes the light from the iPad to spell words out and create light objects that seem to dance and sway to the ambient electronic music they put the artwork to.
Have a look at this creative ground breaking work: HERE.
For a more comprehensive overview of the project, visit  their collaborator's blog: BERG.

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